Challenge: BB&T asked us to create compelling imagery to support the story being told around their Lighthouse Project (a company-wide community service effort).

Role: Art Director

Solution: We interviewed both parties involved to begin crafting our story, and planning what kind of imagery would best represent the parties involved - in this case, ACC and Bullock Builders. Once the story was in the works, I traveled to Washington, DC to direct one of the photoshoots with our ACC subject, Donna. We had to produce 2 separate shoots for this story, as we were unable to get both parties together at the same time, so we also sent a photographer to West Virginia to work with the Bullocks. We captured some excellent supporting shots between both locations and mixed them together to tell the story beautifully!

Usage: Digital Article Imagery, Social Campaign