visual Storytelling
BB&T Lighthouse Project: AABC
Challenge: BB&T asked us to create compelling imagery to support the story being told around their Lighthouse Project (a company-wide community service effort).
Role: Art/Photography Director
Solution: We interviewed both parties involved to begin crafting our story, and planning what kind of imagery would best represent the parties involved - in this case, CCFS and AABC (a company that offers financial assistance to non-profits like CCFS). Once the story was in the works, I traveled to Enterprise, Alabama to direct the photoshoot with our subjects. We captured a great meeting of the minds with Judy and Ken, and saw CFFS in action, serving their community. And delivered just the right visuals to tell the story!
Usage: Digital Article Imagery, Social Campaign